Annisa Crawford, Seasoned Resort Real Estate Marketer, joins PowerPlay to Oversee Marketing at So Seven, Fort Worth.

PowerPlay Destination Properties Inc, a resort real estate sales and marketing firm today announces the addition of Annisa Crawford, an experienced luxury real estate marketer to their marketing team.  

Annisa has over 14 years senior experience in marketing, strategy, resort real estate envisioning, branding and positioning of over $1B of gross sales in single-family and multi-family resort real estate across the Western US, Mexico and Hawaii

As one of the most senior and experienced marketers at Playground, an Intrawest company, she was responsible for the strategy development and implementation of aggressive integrated marketing campaigns to drive sales results, managed multiple projects, budgets and teams; directed multiple advertising agencies to drive the creative processes; and helped innovate Playground-leading marketing tools, processes and programs.

Annisa will immediately serve as the Director of Marketing for So 7, a residential real estate project in Fort Worth, Texas, managed by PowerPlay.

“It is so exciting to join forces once again with people who exemplify the team spirit and sleeves-up, back-to-basics pragmatism, sense of urgency and innovation that is so necessary to be successful today. To be able to do this right here in Dallas Fort Worth at So 7, a project I know well and love, is the icing on the cake.”,  
says Annisa Crawford.