Resort Real Estate Veteran and Executive Coach, Liz Christoffersen, joins PowerPlay.
PowerPlay Destination Properties Inc, a resort real estate sales and marketing firm today announces the addition of Liz Christoffersen, a talented veteran of luxury real estate marketing and sales who brings additional depth and talent in the areas of marketing strategy, sales services and executive coaching to the PowerPlay team.
Liz is an acknowledged resort real estate industry expert and turnaround specialist delivering strategic consulting, leadership development, and executive coaching services to real estate clients across North America. She has been a driving force behind many of the most iconic luxury and resort real estate projects in some of the most sought-after destinations around the world. Her client list includes several major global real estate development players, luxury real estate brokerages and wealth management groups.
After more than two decades as a real estate company COO, sales trainer for top-performing teams, and executive coach, Liz formed her own consulting group to integrate her passion for business coaching with her real estate expertise. Notable recent successes included securing over $260 million in offshore condo hotel closings during the first quarter of 2009; a period of record real estate contract collapses, as well as doubling another real estate company’s revenues within two years and partnering with the Who’s Who of Luxury Real Estate Network to share her expertise, techniques, and inspiration with developers, brokers and agents “Strategy is only half the game. Excellence in execution is the other half. When you get the right people in the right seats, provide them a crystal clear vision, and develop the skills and motivation, the numbers DO happen. I am so excited to be a part of the PowerPlay team. Together, we have the skills, passion and experience to help developers create success despite these very difficult times. Helping people and companies lead our industry evolution through these tough and evolving times is something I am proud to be a part of,” states Christoffersen.
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Annisa Crawford, Seasoned Resort Real Estate Marketer, joins PowerPlay to Oversee Marketing at So Seven, Fort Worth.
PowerPlay Destination Properties Inc, a resort real estate sales and marketing firm today announces the addition of Annisa Crawford, an experienced luxury real estate marketer to their marketing team.
Annisa has over 14 years senior experience in marketing, strategy, resort real estate envisioning, branding and positioning of over $1B of gross sales in single-family and multi-family resort real estate across the Western US, Mexico and Hawaii
As one of the most senior and experienced marketers at Playground, an Intrawest company, she was responsible for the strategy development and implementation of aggressive integrated marketing campaigns to drive sales results, managed multiple projects, budgets and teams; directed multiple advertising agencies to drive the creative processes; and helped innovate Playground-leading marketing tools, processes and programs.
Annisa will immediately serve as the Director of Marketing for So 7, a residential real estate project in Fort Worth, Texas, managed by PowerPlay.
“It is so exciting to join forces once again with people who exemplify the team spirit and sleeves-up, back-to-basics pragmatism, sense of urgency and innovation that is so necessary to be successful today. To be able to do this right here in Dallas Fort Worth at So 7, a project I know well and love, is the icing on the cake.”,
says Annisa Crawford.
Preston Clark joins PowerPlay’s Vancouver Office as Director of Research and Analysis.
PowerPlay, a resort real estate sales and marketing firm today announces the addition of Preston Clark to their well-rounded team of sales and marketing experts. Clark will oversee all aspects of research and analysis of residential and resort real estate projects.
Preston was a founding member of Intrawest/Playground’s research and analytics team and also served as a senior advisor for Robert Charles Lesser, where he defined the directions for several master planned communities for Vail Resorts, East West Partners, The Related Group and JMB development organizations.
For the last eight years Preston has been involved in business strategy, highest and best use planning, market opportunity analysis, product planning and feasibility, and consumer research for destination resorts and mixed-use developments in Europe, North America, Latin America and Oceania. He has served as a key advisor in defining strategic directions for master-plan communities and marketing and sales strategies for 32 real estate developers representing 48 mixed-use resort and urban projects and $5 billion in worldwide sales.
Prior to his career in the real estate industry Preston spent six years in the technology sector focused on product development and brand management for IBM, Alcatel Corporation and other leading technology companies.
Preston comments, “Interpreting future real estate patterns and creating an innovative, problem-solving real estate offering is what it’s all about. The only way you can do it with confidence these days is to anticipate all the moves before they happen, triple-check your assumptions and develop a scalable go-to-market strategy. I’ve worked with these guys for years on all different sized projects, some with lots of resources and some with none. No project is ever the same but elevating the bar on innovation and demanding excellence is what this team expects every time. Hill Mullikin:PowerPlay has created an environment that allows each one of us to push the boundaries of our specialization while collectively forging one specific direction. The fun is in the process, the beauty is in the results.”
Hill Mullikin Integrates Real Estate Sales and Marketing Services with PowerPlay.
GREENVILLE, SC - Hill Mullikin Marketing Company based in Greenville, SC announces today its partnership with PowerPlay Destination Properties Inc, based in Vancouver, which is a real estate sales and marketing firm that develops and executes marketing and sales strategies for unique real estate opportunities around the world.
The company provides Development Services, Marketing Services and Sales Services to developers who have interests in traditional, tempo, and pre-sale real estate programs for both land & vertical products.
With offices in Greenville, South Carolina and Vancouver, Canada, Hill PowerPlay draws upon 30 years of resort real estate sales, marketing and development expertise and a network of several hundred experienced sales and marketing professionals throughout North America.
Hill Mullikin benefits by broadening its geographic reach and its scope of services to developers of premiere real estate. The association with PowerPlay provides instant access to West Coast offices and staff to complement existing client relationships and most importantly extends the range of services provided to its developer clients. PowerPlay’s “upstream marketing” Development Services; include market research, voice of the buyer insights plus development expertise to ensure the overall resort vision, master-plans and individual product offerings are all aligned to today’s target market.
Hill Mullikin is respected in the industry for their tight integration of their Marketing Services with developer sales teams. Hill Mullikin and PowerPlay will extend their services to include sales, recruitment and training of sales staff and implementation of comprehensive sales and marketing programs for developers of unique real estate communities around the world.
Hill Mullikin Kicks Off Online Giving Campaign For Furman University.
GREENVILLE, SC - Furman University and Hill Mullikin kicked off an alumni awareness effort today called DoNotCallMeAtDinner.com that leverages email marketing and social media Web sites. The campaign was designed to create alumni awareness and increase participation with Furman University while raising funds through online donations. Like most universities, Furman has a Spring Call-a-Thon that yields results but is perceived as an annoyance to many donors. This year the approach is to attack that philosophy head-on and promise not to call alumni at dinner if they make an online gift by May 15, 2009. A parody of the famous Apple/PC television spots is used to help drive home this point.
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